Creating a Marketplace for the Environmentally Conscious Customer

  • Role: UX Researcher, UI Designer
  • Tools used: Figma, Lucidchart, Optimalsort, Notion
  • Duration: Dec 2021 - Jan 2022, 7 weeks (20 - 40 hours a week)

    Sustainable living is more than just a trend—it's a mindset. Once you begin integrating sustainable practices into your daily routine, it becomes a natural part of everything you do. However, for environmentally conscious customers, researching ethical brands and determining which purchases have a positive impact can be time-consuming. That's why I created Norm—a sustainable marketplace where customers can easily shop for eco-friendly goods!

    This project aims to help customers have a one-stop shop for everyday purchases from brands that are rigorously vetted to meet our sustainability standards. The website is meant to be easy to use and should promote sustainable practices to help our customers live a more eco-conscious life. This project is based on a fictional brand.

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